MAKING REAL CONNECTIONS THROUGH THE JOY OF FASHION
Re-articulating the iconic high street brand’s purpose and visual identity. Inspired by the idea of connection – River Island celebrates self expression and the shared joy that fashion brings, making people feel confident and empowered.
New guidelines were developed to instil River Island’s identity across all touch-points, most notably website and social channels. Working alongside agency Made Thought, the work included logo, type, colour and photography – resulting in a brand that is joyful, connected, irreverent and authentic.
More work
RIVER ISLAND DENIM
Championing people pioneering the new
RIVER ISLAND x MIND
Wrapped up in positivity
JOIN THE CLUB
The fun starts when school stops with River Island
