OUTERWEAR CAMPAIGN, RIVER ISLAND
Post-pandemic, after over a year of feeling disconnected, River Island teamed up with mental health charity Mind, to celebrate being connected once again and wrapping ourselves in layers of love, come rain or shine. Who knew that sharing a hug with a loved one can boost your mood? Releasing oxytocin, a 15 second hug can change your hormones, lower blood pressure and help improve your wellbeing.
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Photographer - Martin Zahringer
Models - Billie @ Premier, Subrena @ Premier, Ty @ Premier, Georgia @ Next, Jeny @ Next, Josie Crawley @ Next, Sharnee @ Select, Liam @ Select,
Art Directors - Ryan Grimley & Milan London
Video Director - Josh Cobb & Joe Hurrell
Director of Photography - Benjamin Leggett
Womens Stylist - Gemma Hayward
Mens Stylist - Sam Carder
Kids Stylist - Jo Sawkins
Make Up - Andrew Gallimore
Manicurist - Rebecca Wilson
Hair - Neil Moodie
Kids Hair & Makeup - Amy Sachon
Set - Alice Andrews
Producer - Ellie Thompson
Senior Designer - Chiara Costanzo
More work
RIVER ISLAND
Making real connections through the joy of fashion
RIVER ISLAND DENIM
Championing people pioneering the new
JOIN THE CLUB
The fun starts when school stops with River Island
