THE NEW (SUIT) RULES
Rip up the rulebook or master the art of tailoring essentials, and discover the new rules of suiting with a little help from Yorkshire-based model Danny Lomas and his top picks from the River Island smart selection. Lomas is a key influencer when it comes to his old-school British style and Northern charm, bridging the gap between traditional influences and distinctive wink-and-a-smile humour.