BACK TO SCHOOL CAMPAIGN, RIVER ISLAND
Have you heard? The coolest after-school club around is recruiting for the new term. The fun starts when school stops, and with River Island kids are ready to take on their next big (or small) adventure. This campaign delivered the fashion which River Island is famous for, whilst communicating practical features like waterproof coats, scuff proof shoes and back-pack with compartments.
Free workshops were held in-store – notebook covering, tote bag printing and making punch needle patches for school bags.
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Video Director - Harry Barber @ DadBod
Director of Photography - Arthur Loveday
Executive Producer - Rob Wildsmith
Photography - Luke Fullalove @ DadBod
Still Life Photography - Jade Chilcott
Still Life Stylist - Gemma Pullen
Image Art Direction - Rachel Caulfield
Stylist - Jo Sawkins
Kids Grooming - Jo Gillingwater
More work
RIVER ISLAND
Making real connections through the joy of fashion
RIVER ISLAND DENIM
Championing people pioneering the new
RIVER ISLAND x MIND
Wrapped up in positivity
